AISLING OBAIR

Growing Your Business Shouldn't Feel Harder Every Month

Most small businesses struggling with growth diagnose their struggles as a people problem.

But what they have is a systems problem.

Discover what's holding your business back in less than 10 minutes.

Then Dive Into Our Small Business Operations Systems Series for In-Depth Answers

And Explore Our Systems First Approach

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Logo by Aisling Obair

Aisling Obair comes from the Irish and translates to Vision Work.

At Aisling Obair, we support your vision with reliable, accurate, innovative administrative support. With over 30 years of experience managing administrative functions and online operations for a wide range of businesses, we know how to streamline your back office, deliver exceptional customer service, and strengthen your online presence.

There is no system to learn, no software to purchase, and no complicated onboarding. We are real people providing secure, confidential remote support to small businesses across the United States. While our services are primarily remote, we also offer onsite support to local businesses.

We bring the knowledge, tools, and proven systems needed to keep your operations running smoothly and support sustainable growth. Our services are flexible and tailored to your needs—whether you require assistance in one specific area or comprehensive administrative support. Every client interaction is handled with care, professionalism, and discretion.

You can rely on Aisling Obair for clear, effective, affordable solutions--whether the task is simple or complex.

Explore Our Systems First Approach

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Logo by Aisling Obair

SMART, SIMPLE, AND SERIOUSLY EFFECTIVE

Tailored management services:

Financial Services

Dependable, affordable bookkeeping focused on accuracy and transparency. We manage accounting, payroll, reconciliations, A/P and A/R, sales tax reporting, financial statements, cash flow, and practical financial analysis—so you always know where your business stands.

Digital Marketing

Omnichannel digital marketing for businesses that value clarity and consistency. We deliver content creation, website design and management with SEO and UX optimization, plus online training modules, help centers, and editorial content that supports engagement.

Administrative Support

We handle the behind-the-scenes work that keeps your business running smoothly. From transcription and document management to hiring and training new team members, we streamline processes, optimize workflows, and make sure your operations run efficiently.

Customer Service

Omnichannel customer support across phones, scheduling, website UX, social media, and all customer touchpoints. Clear, professional communication that reflects your brand and consistently exceeds industry service standards.

Retail Merchandising Services

Experienced, local merchandisers who design and reset window, endcap, and aisle displays for small and large retail locations—driving visibility, engagement, and increased sales.

Data Management and Documentation

Accurate data entry, copying, collation, filing, and organization using best practices. Clear, well-structured documents, booklets, and flyers in both digital and hard-copy formats.

Writing and Editing

From website edits to complex technical manuals, we create clear, well-organized documentation that reduces friction and improves customer and employee experiences.

Business Systems Scorecard

If your business feels stuck, it's probably built on systems that can't scale. Our free Business Systems Scorecard provides you a way to measure and improve system quality for scale.

Learn More About Our Services

OUR WORK

These are a few of our projects.

The Odyssey Project The Odyssey Project, founded by world renowned National Geographic photographers, showcased the work and experience of photographers on assignment. We managed their forum on AOL and created their website.
Oak Hill Outfitters We created a website for Oak Hill Outfitters, a small canoe and kayak business.
A camera Oak Hill Cash Market is a local convenience store. We did the bookkeeping for previous owners for many years.
Friends and Flirts Friends and Flirts was one of several channel pages on America Online (AOL) with over 8M visitors a month where we created content on a weekly schedule. The "Curvaceous, Vivacious, Bodacious" feature elevated this month's page to AOL's welcome page.
Irish Dialect Image We created this image to introduce excerpts from a vintage book. We've included those excerpts for your enjoyment.
Dennis Johnson Photography We created the website for Dennis Johnson, an independent photographer. We love how this framing sets off his beautiful photographs.
A Basket of Plants We created this image to introduce a personal portfolio.
Elmvale Farm Logo We created this Logo and a website for Elmvale Farm where a newspaper style format was the only choice for a farm with an important story to tell.
Cat Personality Test We created this cat personality test to add a bit of fun to a cat website.
New England Genetics Corp Client for bookkeeping and administrative services operating internationally. A business systems audit recommended a monthly newsletter, a proper inventory system for the retail section, new accounting software and a full charge bookkeeper to manage finances, including check signing and direct management of bank accounts, accounts receivable and payable, and payroll. The end result was a reduction in office supply expenses and accounting fees and more time for this client to focus on client relationships and veterinary work.
Love Advice Screen Dating Tips and Advice was a channel screen on AOL for which we mined member content and researched member interest to create and publish marketing text on a weekly schedule.
Window Display We create year-round window displays for the Monmouth Museum Gift Shop, arrange their interior shelves, and are currently working on launching their website. Our large subcontract merchandising projects include retail establishments like Dollar General, Circle K, and Cumberland Farms where we set up or verify planogrammed displays and dress the shelves while restocking and cleaning.
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PRICING

From time to time we offer special deals to both new and existing clients. The deals have work load limitations and expirations. At expiration, you may continue the services at our regular hourly rate or fee. Our current deals are shown below. Contact us to qualify for one of these deals or arrange a free hour of consultation where we can discuss our fees, your needs, and how to put more money in your pocket.

Email: kat@aislingobair.com
Cell Phone: 207-754-6322 call or text

Man and Woman at Work
Photo by krakenimages on Unsplash

Current Deal: our business systems audit for $250, a savings of $100.

This deal has limitations. The business must be in operation and collecting revenue, with fewer than 50 employees and annual revenue under 1 million.

Our hourly rate is $25. Our business systems audit is $350. Digital marketing is $2,500/month or $30/hr, accounts receivable is charged at $0.34 per $1,000 revenue, payroll is charged at $100/mth + $4 per employee per pay period. Our CPA charges between $120 and $300 per hour depending on the complexity of your finances. A website and domain name is $35 for the first year. Creating the website and content is additional and charged at our hourly rate.

We go over your business needs and anticipated costs during your initial free consultation.

FREQUENTLY ASKED QUESTIONS

Girl Working at Desk
Photo by Bruce Mars on Unsplash

How does your online bookkeeping service work?

1. You send us copies of your invoices, receipts, bank statements, and credit card statements through Google Dropbox, Google Drive, email, regular postal mail, or we can pick up from local clients.

2. We transfer the data from the documents you provide to the books of accounting.

3. The books of accounting are closed at the end of each month and financial statements are created. These include your primary reports: the income statement and balance sheet. We send these to you within 2 weeks of month end. However, a trial balance report can be generated at any time to show the status of your finances.

What other financial reports can you send me?

You may want reports on cash flow, budget, accounts payable, accounts receivable, etc. We compile reports based on your business needs.

Do you file all our government reports?

That depends. We can file state reports like sales tax, but we generally do not compile tax returns for most clients. Most of our clients have their own Certified Public Accountant (CPA) compiling their business and personal tax returns. If you do not have a CPA yet, we can provide that service through our own CPA. We do provide the necessary reports and documentation to make tax returns and financial advice quick work for your CPA.

What software or apps do you use?

For the best answer to this question, see our blog article: Tool Spotlight: 2026 Best Software for Small Business Operations. We use whatever software you are currently using or help you choose a software stack for your business. We are flexible and do whatever is most cost effective.

How are you qualified?

While we cannot guarantee these results for every client, our efforts have resulted in increased income, profits, and growth for clients and employers. Our owner graduated cum laude with a Bachelor's degree from the University of Maine, has worked for a CPA, worked for many small businesses making over $100,000 annually, including managing a veterinary practice and livestock farm, was a licensed insurance producer in Maine, has made over $100,000 annually in the stock market, and has multiple certifications in digital marketing and web design. We work hard for you because we have a personal stake in your business. Your success is our success.

What do you consider a small business?

Most of our clients are:

  • Independently Owned
  • With Fewer Than 500 Employees
  • And Making Under 7.5 Million in Annual Revenue

How do your other services work?

Services like bookkeeping, website management, and social media management are ongoing. Services like employee hiring and training are on an as needed basis. A service like the Business Systems Audit is a one-time project. All of these services can be performed remotely through email, phone calls, texts, and video chat.

As an example, the business systems audit requires an in-depth look at how your business runs.

  • We ask questions of you and everyone on your staff to determine how each team member works within your business systems.
  • We evaluate your documentation, processes, and procedures.
  • We chart your existing workflows and critical business systems.
  • We identify your operational bottlenecks.
  • We collect all KPI numbers for a starting point.
  • We test your processes and procedures through various methodologies.
  • We develop preliminary recommendations for system improvement.
  • We then talk to you about everything we found and recommend.
  • Based on our talk with you, we write up our recommendations for improvement for your approval.
  • We draw up a plan of action for implementing the approved improvements.
  • We stand ready to support you and your staff as you move forward.
  • If you choose, we can follow through to make sure improvements are being implemented as directed and numbers are improving as expected.

For more information on what it's like to work with us, see our blog article: What it's Like to Work With Aisling Obair

THE OFFICE ADMINISTRATOR BLOG

Keeping Your Office Work Effective and Efficient

People Talking
Photo by Marissa Grootes on Unsplash

Improve Efficiency

Five Ways to Improve Efficiency

In this article, you learn five ways to improve efficiency by removing friction so the right work gets done with less effort and fewer mistakes.

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Bookkeeping
Photo by Sharon McCutcheon on Unsplash

Accounting

Simple Accounting Explained

In this guide, you learn the basics of accounting and why its so important to keep accurate records and have a knowledgeable bookkeeper.

Office Procedures
Photo by Geon George on Unsplash

Office Procedures

Proper Procedures Explained

In this guide, you learn the proper way to answer phones, avoid sexual harassment, file documents, format a business letter, and more.

Admin Support
Photo by Mimi Thian on Unsplash

Hire Admin. Support When?

And How to Do It Right

In this article, we expose the warning signs of weak administrative support and how to delegate responsibility so you can focus on growing your business.

Contact Client Services

Mailing Address: 222 Ridge Rd, Wales, Maine 04280

Cell Phone: 1-207-754-6322 (available 24/7 for active clients)

Email: kat@aislingobair.com